Introducing the Arthemist 2024
7m 53s
I am an artist and an Arthemist. I create for you—not to entertain, but to help you find new paths toward seeing and being in this world.
Art is under siege by automation and AI. As we flood the market with art and base its value in scarcity, we risk diminishing its true worth. I believe society should shift its values from the quantifiable to the action of doing. By refocusing on the process, art can fulfil a deeper purpose—helping us reflect, process emotions, explore existential questions, and stay present in an increasingly distracted world.
In this promo, I share clips from my ongoing project The Arthemist: A Lighthouse, filmed on a small island with an energy vortex, where I explore the significance of "doing" and how art can find new meaning in the act itself.
We live in a time where society values what is easy and quantifiable—entertainment that distracts rather than challenges. I reject this. Together, we must strive to find our path forward, resist the mainstream, and create nodes of wonder.
I hope you join me on this journey.